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Seminar & Session Descriptions

Wednesday, November 10th
8:30-10:50am
Tutorial T1A: New Directions in xTCA
Organizer: Ernie Bergstrom, Crystal Cube Consulting
Instructors:
High-Availability Middleware: Combining Open Source with Full Support
John Fryer, GoAhead Software
ATCA for the Cloud
Brian Carr, Emerson Network Power
Extending the Standard for Higher Performance Footprint
Chris Engels, Emerson Network Power
Introduction to VMware Thernet Storage Configurations
Steve Looby, SANBlaze Technology
Design Considerations for Developing an ATCA Extension Platform for Center and Enterprise Applications
Marc Caiola, Pentair
LAN-Attached Management Controllers: Challenges, Solutions, and a PICMG Update
Mark Overgaard, Pigeon Point Systems
Tutorial Description:
Coming soon.
Intended Audience:
Coming soon.
About the Organizer:
Ernie Bergstrom is Vice-President and Chief Analyst at Crystal Cube Consulting, an analyst firm focused on AdvancedTCA, AdvancedMC, MicroTCA, and high-speed switch fabrics. He has over 25 years of industry experience including previous positions as a Senior Research Analyst for In-Stat/MDR and marketing manager and system engineer for Verizon (formerly GTE).
8:30-9:15am
Tutorial T1B: How to Win the Economic Case for xTCA: Getting More Customers Today
Organizer: Bart Stuck, Managing Director, Signal Lake Ventures
Tutorial Description:
The xTCA standards are now widely used in the telecom area and appear on their way to becoming a billion dollar market within the next few years. A key issue limiting the spread of xTCA is its underlying cost: xTCA solutions are generally more expensive initially than alternatives based on other technologies or proprietary approaches due to the intrinsic cost of redundancy for fault tolerance:. How can xTCA vendors overcome this cost disadvantage and get more design wins and more volume deployments? This tutorial will focus on quantifying how to reduce xTCA intrinsic costs, i.e., how to offer fault tolerance at far lower cost points, and will highlight xTCA advantages such as shorter design cycles, easier maintenance and upgrades, greater flexibility, and a larger and more varied commercial off the shelf (COTS) ecosystem. The emphasis will be on making an economic case for xTCA both on first or initial cost/price, and also over a product’s lifetime.
About the Chairperson:
Dr. Bart Stuck is the Managing Director and co-founder of Signal Lake Ventures, an early stage venture capital fund with $280M of assets under management. His past investments include Ciena, Covad, and JDS Uniphase. He was previously a consultant to leading investors and firms on major early stage investments and acquisitions, working with such clients as SAIC/Telcordia, Global Crossing, McKinsey, Sevin Rosen, Warburg Pincus, ATT, Korea Telecom, and Morgan Stanley. He also worked at Bell Labs on signal processing, UNIX software applications support, and computer business market strategy. He has written over thirty technical papers, coauthored a book, and lectured at over 50 universities, research laboratories, and institutes around the globe. He holds a bachelors, masters, and doctorate of science in electrical engineering and computer science, all from MIT.
8:30-9:45am
OPEN - Session 101: High-Performance Systems
Chairperson: Jag Bolaria, Linley Group
Paper Presenters:
RapidIO Gen 2 vs. 10 GigE in ATCA/MicroTCA
Dev Paul, IDT
Extending MicroTCA to Higher Performance Applications
Heiko Koerte, N.A.T.
ATCA for the iPad
Rob Pettigrew, Emerson Network Power
Ethernet-Based Massively Multicore Architecture
Viswa Sharma, PsiMast
9:15-10:00am
Tutorial T1C: 40G and 100G Ethernet in AdvancedTCA
Organizer/Chairperson: Dave Simonson, President, Simonson Technology Services
Tutorial Description:
The 40G and 100G Ethernet standards have recently been ratified by IEEE, opening new capabilities to system designers. This tutorial will provide an in-depth introduction to the new approaches, sufficient to give attendees a basic understanding of the challenges, issues, and benefits involved in using these technologies in AdvancedTCA systems. It will explore design and implementation issues, new features, and OS support challenges. It will also cover current product availability and the likely timelines for the evolution of the technologies. A key difference in the new standards from previous ones is that they involve multiple channels (currently 10 10Gb channels with a likely move to 4 25 Gb channels). The tutorial will explain what this change means to designers.
About the Chairperson:
Dave Simonson is President of Simonson Technology Services, the only independent AdvancedTCA training organization. It provides detailed training and consulting on all aspects of AdvancedTCA architecture, implementation, support, and maintenance.

Dave has been an instructor and consultant for 18 years, specializing in high-end servers and now AdvancedTCA. He previously held senior hardware and software technical and management positions with Amdahl, Ingres, and Schlumberger. He is currently secretary of the PICMG HPM.x subcommittee and is the author of The ATCA Handbook.
10:00-11:00am
OPEN - Session 102: Infrastructure
Chairperson: TBD

Paper Presenters:
Coupling Power with Conservation
John Fry, Octasic
Today's Status for ATCA Mechanical Thermal and Backplane Issues
R.J. McLaren, Pentair
10GBASE-KR Backplane Solution with FPGA
Zhi Wong, Altera
40G ATCA Thermal and Power Distribution Solutions
Steve Yates, ADI Engineering
10:15-11:00am
Tutorial T1D: Deploying 4G/LTE Networks: Technology, Trends, and Services
Organizer/Chairperson: Andy Huckridge, Director of Marketing, VSS Monitoring
Tutorial Description:
LTE (Long Term Evolution) is the dominant standard for next-generation mobile networks. It provides for downlink peak rates of at least 100 Mbps and uplink rates of at least 50 Mbps, well above 3G systems. It offers extensive features in areas such as error correction and scalable spectral bandwidth for consumer, industrial, and military applications. LTE networks are entering into deployment around the world, and equipment for them is a major application of AdvancedTCA platforms. This tutorial will provide an introduction to LTE with an emphasis on technological developments, interoperability with 2G/3G as well as other 4G systems, key rollouts, quality assurance, and monitoring and testing.
About the Chairperson:
Andy Huckridge is Director of Marketing at VSS Monitoring, a manufacturer of traffic capture systems and network taps providing network access for monitoring and security tools. Formerly Director of NGN Solutions for Spirent Communications, Huckridge has an M.Sc. in Advanced Telecommunication Engineering from the University of Surrey, UK, and a B. Eng (Honors) in EE & Telecommunication Engineering from the University of Glamorgan, Wales, UK.
11:00-11:30am
Frank Soqui photo
OPEN - Keynote 1: TBD
Speaker: Frank Soqui, Intel
Introducer: Ernie Bergstrom, Crystal Cube Consulting
Abstract:
Coming soon.
About the Speaker:
Frank Soqui is the General Manager of Strategic Planning Operations for Intel’s Embedded & Communications Group. Responsible for hardware and software strategic planning, competitive and market analysis, thermal mechanical engineering, and performance benchmarking. Previously, Frank was the Director of Small & Medium Business Market Development of the Digital Office Platform Division in Intel’s Digital Enterprise Group (DEG). He is responsible for leading the market analysis, usage research, platform requirements, strategic planning, ecosystem enabling, market development programs and partnerships in small and medium business for Intel’s Digital Office Platform Division. Programs include Intel Multisite Director tools that enable resellers to deliver managed services to small business and Intel IT Director utility for unmanaged small business without IT to get value from Intel vPro™ technology platforms. The goal of Intel’s Digital Office initiative is to enable exciting new usage models, innovation, and platforms in the business client PC market worldwide. The result has been an outstanding business platform that has received broad industry and ecosystem support that business value and purchase.

Frank Soqui is a 28 year veteran at Intel Corporation, joining Intel in 1982. His leadership has spanned communications to client computing and has included hardware design, software development, technical and product marketing, initiatives marketing, strategic planning, operations and market development.

Frank received a Bachelor of Science in Electrical Engineering.
11:30am-Noon
Stephen Dow photo
OPEN - Keynote 2: TBD
Speaker: Stephen Dow, Emerson Network Power
Chairpersons: Joe Pavlat, PICMG
Abstract:
Coming soon.
About the Speaker:
Coming soon.
2:00-2:30pm
Pete Palmer photo
OPEN - Keynote 3:
Speaker: Pete Palmer, Director EDGE Innovation Network, General Dynamics C4 Systems, Brigadier General (Ret) US Army
Chairpersons: Jim Doyle, Emerson Network Power
Abstract:
Collaborating with the military on technology contracts can be a daunting task for uninformed businesses with little or no prior experience. Brigadier General (Ret.) Pete Palmer will inform attendees about the collaboration and communication process that is essential when building contractor relationships with government entities.

He will also discuss the EDGE® Innovation Network, a revolutionary model with over 130 members in which government entities, industry, and academia collaborate to deliver new technologies and innovative capabilities to military end users.

The mission of the EDGE Innovation Network is to create and maintain an open collaborative environment in which members can nurture, characterize, and position current and emerging technologies and capabilities to equip a mobile, better connected, and better informed end user.
About the Speaker:
As Director, Pete Palmer leads the EDGE Innovation Network Enterprise and is a key contributor to new project development. He also develops long-range strategy objectives to ensure the network’s continued growth. He is focused on moving the network to the next level, keeping it at the forefront of understanding the technology gaps warfighters face and developing new ways for them to assess and manage information. Learn more about the network at www.edge-innovation.com

Before joining General Dynamics C4 Systems, Pete was on active service in the United States Army for over 32 years, retiring in 2008 as a Brigadier General. His recent assignments included commanding the Battle Command Training Program (BCTP) at the Combined Arms Center. BCTP is a simulation based virtual training environment focusing on training Brigade, Division and Army Commanders and Staff on battle command, C4ISR systems, and processes. He also served as the Director of Accelerated Capabilities Development for the Army Capabilities Integration Center (ARCIC) at Fort Monroe, VA. He managed a broad capabilities development portfolio with responsibility for the development and integration of future and current fighting capabilities documents as well as Science and Technology capability documents for the Army and Joint and Multi-National forces.

Pete was also instrumental in championing the Army’s recent push into understanding and improving the relationship between the soldier and technology. This is one aspect of the Human Dimension (HD) capabilities development initiative that encompasses the moral, physical, and cognitive components of soldier development and performance. Pete has worked on this challenge through interactions with the Defense Advanced Research Projects Agency (DARPA), industry, and academia.

Pete received his BS in electrical engineering and computer science from the United States Military Academy and an MA in National Securities studies from California State University San Bernardino. He also has two masters of military arts and science in operation and operational art from the US Army Command and General Staff College in Fort Leavenworth, KS.
2:40-5:30pm
Tutorial T2A: Developing Wireless Applications
Organizer: Jeff Hudgins, NEI
Instructors:
The Path to LTE
Jason Byrne, Continuous Computing
Femtocell Access Concentrators
Drew Sproul, Director of Marketing, Adax
Answering Three LTE Design Challenges
Sven Freudenfeld, Business Development Telecom, Kontron
Challenges of Developing and Building an LTE Basestation
Edward Young, Managing Director, CommAgility
ATCA for the 4G Market
Eric Gregory, Senior Product Line Manager, RadiSys
Innovative Architectures for Small Footprint Basestations
Marc DeVinney, VP Engineering, Interphase
Course Description:
The use of wireless technologies continues to expand even in the current economic downturn. New applications, such as mobile messaging, broadband, and video along with increasing use in developing countries, have led to tremendous demand for wireless solutions. The large number of standards (such as WiFi, WiMAX, LTE, and 4G) means that equipment must be flexible and multipurpose. This session covers a range of next generation wireless applications. Attendees will gain new insights on how AdvancedTCA and MicroTCA designs are being deployed successfully in 4G and LTE applications.
Intended Audience:
System Application Engineers, hardware design engineers, engineering managers, systems analysts and integrators, product and marketing managers, system analysts and integrators, design specialists, communications and wireless systems specialists, test engineers, product marketing managers, design services providers, technology managers, and consultants.
About the Organizer:
Jeff Hudgins is Vice President of Marketing at NEI. He is responsible for overall corporate marketing and product/services strategy, including field engineering, product management, and marketing communications. Jeff was previously vice president of engineering at Alliance Systems, where he led corporate efforts in new technology areas such as carrier grade rack-mount servers, AdvancedTCA, MicroTCA, PCI Express, and NEBS compliant designs. As an Executive Member of PICMG 3.x, Jeff is at the forefront of change and a voting member of the standards committee. Jeff also authors a monthly column, Tech Score, for Internet Telephony magazine. Jeff’s experience includes management positions in operations, quality, customer service, and engineering at Texas Instruments, M&S Systems, and Marlow Industries. He received his BS from the State University of New York at Buffalo and his MS from the University of Texas at Dallas in Systems Engineering.
2:34-5:30m
Tutorial T2B: 40G/100G Applications
Chairperson: Brian Carr,Strategic Marketing Manager, Emerson Network Power
Instructors:
Rocket Science Meets ATCA
Jeffrey Berk, Product Line Manager, Emerson Network Power
Applying Multicore Architectures to 40G and 100G for High-Performance DAP
Mike Coward, CTO, Continuous Computing
Real Design of a 100 Gbps ATCA Backplane
Ed Sayre, CTA, NESA
40G ATCA Routing and Signal Integrity
Steve Yates, CTO, ADI Engineering
Achieving 10.5 Million Packets Per Secont Throughput on ATCA COTS Systems
Mark Guinther, Wind River
Course Description:
As modular platforms, AdvancedTCA and MicroTCA create significant integration challenges. Designers have the advantage of being able to select best-in-breed components from a variety of suppliers. However, they must then combine them to create an application. This tutorial will focus on some of the core technologies that are important in the creation of a platform to support telecom applications requiring high availability. Commercially available high-availability software is an important component, but requires additional training and experience to use effectively. Meanwhile, open standards must prevail throughout the process. It is also important that a scalable solution is able to efficiently distribute the incoming work load across the servers in the platform. A final talk will focus on the switch fabrics that are an essential new feature of the xTCA standards.
Intended Audience:
Hunger for high-bandwidth, media-rich content is pressuring already strained service provider networks across both wireless and wireline connections. Huge increases in the numbers of wireless subscribers and the amount of data they want to send and receive is having a particularly large effect. As a result, demand has increased for new, high-bandwidth network infrastructure equipment capable of supporting today’s applications and tomorrow’s expected needs, while keeping costs low and allowing for a rapid response to new requirements and revenue opportunities.

This tutorial discusses the technologies that are enabling next generation AdvancedTCA to meet these needs. Developers who delay in preparing for quick and painless system upgrades risk being thrown off balance by, rather than catching, the 40G wave, as the technology for creating 40 G blades and systems arrives. 40G systems will quickly become essential in wireless controllers, routers, switches, backbone equipment, security systems, and military communications. After introducing the market drivers and 40G AdvancedTCA in general, the tutorial first focuses on system and software architectures to use the improved infrastructure. It then covers signal integrity, error handling, and noise reduction at extremely high frequencies required for successful board and platform development. The session finishes with a look at the potential for 100G.
About the Organizer:
Brian Carr is Strategic Marketing Manager for the Embedded Computing business of Emerson Network Power. His particular focus is on communications markets and applications, including wireless, wireline, and service delivery. Carr joined Emerson with its acquisition of Motorola’s Embedded Computing Group. His 20-plus years experience in the embedded computing industry began in R&D at BT Labs, where he helped develop a network embedded voice services platform based on open standards and was technical lead for several related application deployments. A widely published author and accomplished speaker on AdvancedTCA technology and applications, Carr has also represented Emerson on conference advisory boards and industry consortia. Carr holds masters degrees in Engineering from Cambridge University and in Information Technology from Essex University.
2:340-4:00pm
OPEN - Session 103: System Integration
Chairperson: Sara Biyabani, Independent Consultant
Paper Presenters:
ATCA & OpenSAF: Ideal Combination for Missin-Critical Systems
John Fryer, OpenSAF Foundation
New Methods for Rapid Custom IP Integration onto ATCA Blades
Peter Marek, Advantech
Middleware: Is There a Simpler Way?
Asif Naseem, GoAhead Softare
Software Instrumentation Service for ATCA System Development and Testing
Joe Kidder, Enea
Pre-Configured xTCA Platforms Speed Time-to-Market
Steve McPherson, Mercury Computer
TBD
Saeed Karamooz, VadaTech
4:15-5:30pm
OPEN - Session 104: 60 AdvancedTCA/MicroTCA Design Tips in 60 Minutes
Presenter: Chuck Byers, Technical Leader and Platform Architect - Digital Media Systems Business Unit, Cisco Systems
Course Description:
Well-known AdvancedTCA/MicroTCA expert Chuck Byers of Cisco Systems will provide a whirlwind tour of progressive techniques used in modular system designs. The session is aimed at those who are familiar with the basic concepts of AdvancedTCA, AdvancedMC, and MicroTCA. Attending the session will give participants an appreciation for design tradeoffs, likely problems, and practical solutions. This year’s presentation has updated content in areas such as 40 Gb/s interconnect, cooling, power, derivative standards, emerging hardware platform management specifications, supplier partnership models, and the AdvancedTCA Extensions specification. Subjects will include:
  • Standards-based modular platforms
  • AdvancedTCA vs. MicroTCA
  • COTS vs. custom-design
  • System partitioning
  • Backplane topologies
  • Subsidary specifications
  • Elements (fabrics, CPUs, DSPs, NPUs, I/O, storage)
  • Cooling techniques
  • Power subsystem design
  • Mechanical packaging
  • System management
  • Middleware
  • Operating systems
  • Applications software
  • Design methodologies
  • Testing techniques
  • Cost reduction methods
  • Ways to reduce time to market
  • System evolution
And much more. Just one or two of Chuck’s points can make the entire conference worthwhile (and besides, the session is free and so is the parking!). If you’ve got an AdvancedTCA or MicroTCA project underway or in the works, this is the place for you to be!
Intended Audience:
Application software developers, communications equipment designers, technology managers, Telco and enterprise end users, systems analysts and integrators, marketing and engineering managers, consultants, design specialists, and design service providers.
About the Chairperson:
Chuck Byers is a Technical Leader and Platform Architect with Cisco’s Media Experience and Analytics Business Unit. He works on the architecture and implementation of high definition video and signal processing equipment for telepresence, analytics, and enterprise multimedia applications. Before joining Cisco, he was a Bell Labs Fellow at Alcatel-Lucent. During his 25 years in the telecommunications industry, he has made significant contributions in voice switching, broadband access, converged networks, VoIP, multimedia, and platforms. He holds 44 US patents. He has also been a leader in standards bodies, including serving as a founding member of PICMG’s AdvancedTCA, AdvancedMC, MicroTCA, and AdvancedTCA Extensions subcommittees. Mr. Byers received his BS in Electrical and Computer Engineering and an MSEE from the University of Wisconsin, Madison.
7:30-9:00pm
OPEN - Beer, Pizza and Chat with the Experts
Organizers: Jeffrey Berk, Emerson Network Power and Mark Overgaard, Pigeon Point Systems
Table Leaders:
MicroTCA
Heiko Koerte, N.A.T
Software
tBD
Hardware Platform Management
Mark Overgaard, President, Pigeon Point Systems
Marketing Issues
Joe McDevitt, PICMG
Military/Defense Applications
Jim Doyle, Emerson Network Power
Infrastructure
Marc Caiola, Pentair/Schroff
Hardware
Brian Carr, Emerson Network Power
Wireless Systems
Edward Young, Managing Director, CommAgility
COTS Ecosystems
TBD
Economics
Bart Stuck, Signal Lake Ventures
Session Description:
This session will give attendees a chance to discuss a wide variety of subjects in an informal atmosphere and ask questions of experts in specific areas. Table subjects will include next-generation network applications, MicroTCA, hardware platform management, embedded Linux, thermal management, marketing issues, multicore applications, military/defense applications, infrastructure, hardware, and wireless systems. Attendees are welcome to move from table to table during the session, increasing their exposure to different subjects. Beer, wine, soft drinks, and pizza will be served to promote informality and encourage networking. Emphasis will be on frequently asked questions, best practices, hints and warnings, major issues, and key products and standards.
Intended Audience:
Hardware designers, project engineers, software designers, software engineers, technology managers, communications equipment designers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, product managers, marketing communications specialists, and test engineers.
Thursday, November 11th
8:30-9:45am
OPEN - Session 201: The Users Talk Back
Chairperson: Richard Dean, Venture Development
Paper Presenters:
TBD
Chuck Byers, Cisco Systems
Multi-Point Video and AdvancedTCA
Stefan Karapetkov, Polycom
8:30-9:45am
OPEN - Session 202: COTS Ecosystem (SCOPE, CP/TA, SAF, etc.)
Chairperson: Tom Burniece, Burniece Consulting Services
Panelists:
Glenn Seiler, OpenSAF
Joe Pavlat, PICMG
Sven Freudenfeld, CP-TA
Asif Naseem, SA Forum
AXle: AdvancedTCA Extensions for Instrumentation and Test
Larry Desjardin, AXle Consortium
8:30-9:45am
OPEN - Session 203: Military/Defense Applications: Future of Mil/Aero Mobile Command and Control
Chairperson: Dave Simonson, Simonson Technology
Panelists:
John Long, RadiSys
TBD, LCR Electronics
SA Forum and Mission Critical Deployments
TBD, Astute Networks
Implementing ATCA in Military Applications
TBD, Elma
10:00-11:00am
OPEN - Special Market Research Sessin: Current ATCA Market - Forecasts, Issues, Forces, and Trends
Presenter: Richard Dean, Venture Development
11:00-11:30am
 
OPEN - Keynote 4: xTCA for Physics
Speaker: Ray Larsen, SLAC National Accelerator Laboratory
Introducer: Larry Desjardin, Axle
Abstract:
Coming soon.
About the Speaker:
Coming soon.
11:30am-Noon
 
OPEN - Keynote 5: US Department of Defense
Speaker: Jaymie Durnan, US DoD
Introducer: TBD
Abstract:
Coming soon.
About the Speaker:
Coming soon.
2:00-3:30pm
OPEN - Session 204: Top Ten Things You Neeed to Know About AdvancedTCA and MicroTCA Today
Chairperson: Henry Turko, ERIN Services
Panelists:
Glenn Seiler, Wind River
2:00-5:00pm
OPEN - Special Open Tutorial on Developing Next-Generation COTS Solutions (10Gbps and Above)
Organizer: Brian Wood, Continuous Computing
Chairperson: Richard Fetik, Data Confidential
Instructors:
Adapting x-86 Based ATCA Platforms for High-Speed Networking
Nabil Damouny, Netronome
Next Generation xTCA Platforms
TBD, Elma
Making the Switch to 40G
Sven Freudenfeld, CP-TA/Kontron

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